What makes a dental or orthodontic website convert?
Three things matter most. First, clarity: a visitor should know within seconds what you treat, where you are and how to book. Second, answers: pages for each treatment that cover cost ranges, financing, what happens at the first visit and real results, so patients arrive at the consult already confident. Third, friction: booking or calling should be one tap away on every page, especially on phones, where most patients find you. Design polish helps trust, but a beautiful site that hides the booking button still loses patients.
