What is patient reactivation?
Patient reactivation is following up with people who are already in your practice system but have not moved forward: consults that did not start, treatment plans that were never scheduled, and patients overdue for a visit. Because they already know your practice, they are far cheaper to bring back than a brand new patient from an ad. Most practices call once and move on, so a consistent, polite sequence over several weeks usually recovers a meaningful number of cases with no new ad spend.
