Are Google Ads worth it for a dental practice?
For general dentistry, often not: the clicks are expensive and the patients are shopping on price. For high-value treatment they usually are. Invisalign, implants, full-arch and cosmetic cases are worth thousands per patient, so even a modest number of accepted cases pays for the campaign many times over. The practices that get burned are the ones running broad ads with no follow-up and no tracking, so they never learn which dollars produced patients.
