How much should an orthodontist spend on marketing?
Most established orthodontic practices put somewhere between 3 and 7 percent of collections into marketing, with ad spend being the largest part. The number matters less than the return: a single comprehensive case is often worth $5,000 to $7,000, so the question to ask is what each start costs you and how many starts each month's spend produced. If you cannot answer that today, the first job is tracking, not a bigger budget. In our free practice analysis we look at your current spend, your Maps position and your website, and tell you where the next dollar should go.